3-INGREDIENT JUICING RECIPE BOOK

Role: Art direction, Design, Hand-lettering

Client: Callisto Media

 

I wanted to create a fun pop art cover for this juicing book. We used all stock for this one and some may see that as limiting, but having that limitation encourages me to create something more ‘out of the box’. Yes, having a juice on the cover is obvious but I wanted to create a whole experience when the user goes through this book. I hand-lettered the word “juicing” and had that interact with the juice. I added juice droplets as an added decorative element that I wanted to have repeated via the interior. For each section in the interior, I used a different color, so the user can flip back easily to the section visible by color from the exterior of the book.

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The Complete Healthy Eating Cookbook