I had no idea how bread machine bread was made and how unattractive it could be so this was a challenge! I knew I wanted to use bright colors to contrast the browns and darker colors of the bread items we were featuring. Also, using more contemporary bakeware to stand out from our competitor’s rustic approach would make us stand out as well. With Carrie Purcell’s incredible food styling and Andrew Purcell’s stunning approach to lighting and color - we knew they would be the perfect duo to make this bread machine bread shine!